The Feeling Is Forever.

“I just want surfers to feel special – to realize that we’re the luckiest people in the world.”
– Gordon Merchant

In 1973, our founder started Billabong with one vision: to share that magic feeling of waveriding with the rest of the world. Five decades later, driven by Merchant’s obsession with pushing surfing and surf culture forward, we’re more committed than ever to our founder’s original dream.